Course

AI for Marketing, Content & Business Operations

A coherent system, not a tool dump. The 7-layer marketing AI stack, content production at scale, brand voice systems, customer research, GEO, AI outreach, and measurement.

Length
~12 hours + capstone marketing system
Structure
9 modules · 37 lessons
Certificate
Verifiable on completion

Coming soon

This course is still in development. The structure below is a preview of what will be available — modules and lesson titles may change as we build it.

Back to all coursesStart with Foundations
1

The Marketing AI Stack

  • The 7 layers: Model, Workflow, Content, Creative, Research, CRM AI, Measurement
  • Model layer: Claude / ChatGPT / Gemini / Perplexity for marketing
  • Workflow automation: n8n, Zapier, Make
  • Content tools: Jasper, Anyword, Writer
  • Creative tools: Midjourney, Runway integration
  • Research tools: Perplexity, Manus, Glean
  • CRM AI: HubSpot Breeze, Salesforce Einstein
2

Content Production at Scale

  • Blog and long-form content workflows
  • Email marketing with AI
  • Social content systems
  • Ad copy iteration
3

Brand Voice & Custom GPTs

  • Extracting brand voice from past content
  • Custom GPT brand voice systems
  • Governance and team rollout
  • Maintaining consistency across writers
4

Customer Research with AI

  • Synthetic ICPs and personas
  • AI-simulated customer interviews
  • Survey analysis
  • Voice-of-customer pipelines
5

Creative & Ad Iteration

  • Image variants for testing
  • Video ad iteration
  • Landing page variants
  • A/B testing creative at scale
6

SEO in the GEO Era

  • How AI Overviews changed search
  • GEO fundamentals
  • Citation tracking: Profound, Peec, AthenaHQ, Otterly, GetCito
  • Content strategy for AI search
7

AI Agents for Outreach

  • The pattern: research → enrich → personalize → send → reply
  • Tool tour: Clay, Apollo, Smartlead, Lemlist, Lavender, Instantly, 11x.ai
  • Building a cold outreach system
  • Ethics and deliverability
  • When humans need to take over
8

Measurement & Attribution

  • Attribution in the AI era
  • Incrementality testing
  • Marketing mix modeling basics
  • What AI does and doesn't move
9

Capstone

A complete marketing system — content calendar, brand prompt library, 10 produced assets, measurement plan.

  • Capstone Project